Director @ Night

Big $$$ for Casual Games…and Shockwave.

July 19th, 2007

A press release from MTV Networks’ Nickelodeon Kids and Family Group says they have committed $100 million to its online casual games business. From the press release:

Shockwave: Shockwave will become the games destination for families. Increased focus this fall on www.shockwave.com will be on the creation of innovative applications which are both fun for the user and an opportunity for prominent integrated advertising. The first new application to launch is Jigsaw Video. In addition, Shockwave will be more closely linked with family-targeted brands within Nickelodeon Kids and Family Group, like Nick-at- Nite television, to give advertisers the ability to promote their messaging across multiple platforms. Shockwave will also increase its publishing of downloadable games with Carrie the Caregiver Episode 2: Preschool, scheduled to come out later this year.

Jigsaw Video and Carrie the Caregiver (both the latter done with Director) were developed by Rob Gordon over at Article 19. I had the chance to work with Rob a few years ago, and I’m sure some of you have seen him on various mailing lists. I certainly hope he gets a slice of the pie since his games were featured. 🙂

Entry Filed under: Daily thoughts,Director PR,Shockwave